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🇬🇷 Greece Leads Europe’s STR Momentum into 2026 episode artwork

EPISODE · Feb 24, 2026 · 1 MIN

🇬🇷 Greece Leads Europe’s STR Momentum into 2026

from STR Unpacked · host Ben

While much of Europe’s short-term rental market is normalising, Greece is showing resilience — and selective growth.📈 Greece recorded double-digit increases in guest nights in 2025, outperforming the EU average.🏡 Active listings reached roughly 160,000 properties, with strong forward bookings reported for summer 2026.🌍 Demand remains anchored in Athens and Thessaloniki, while coastal and secondary destinations continue gaining traction.The bigger story? Growth is becoming more disciplined and quality-driven, not speculative. Supply expansion is moderating, but demand remains solid — a healthier dynamic for professional operators.Across Europe, we’re seeing normalisation. In Greece, we’re seeing maturation with momentum.Daily takeaway: In 2026, Greece looks less like a boom market — and more like a sustainable STR performer.Watch today’s 60-second bulletin for the full breakdown.

Episode metadata supplied by the publisher feed · Published Feb 24, 2026

What this episode covers

While much of Europe’s short-term rental market is normalising, Greece is showing resilience — and selective growth.📈 Greece recorded double-digit increases in guest nights in 2025, outperforming the EU average.🏡 Active listings reached roughly 160,000 properties, with strong forward bookings reported for summer 2026.🌍 Demand remains anchored in Athens and Thessaloniki, while coastal and secondary destinations continue gaining traction.The bigger story? Growth is becoming more disciplined and quality-driven, not speculative. Supply expansion is moderating, but demand remains solid — a healthier dynamic for professional operators.Across Europe, we’re seeing normalisation. In Greece, we’re seeing maturation with momentum.Daily takeaway: In 2026, Greece looks less like a boom market — and more like a sustainable STR performer.Watch today’s 60-second bulletin for the full breakdown.

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This episode is 1 minute long.

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This episode was published on February 24, 2026.

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While much of Europe’s short-term rental market is normalising, Greece is showing resilience — and selective growth.📈 Greece recorded double-digit increases in guest nights in 2025, outperforming the EU average.🏡 Active listings reached roughly...

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