Greed Fueling Higher New Truck Prices? Comparing 10 Years of Truck Changes

from Pickup Truck +SUV Talk · host Tim Esterdahl

Send us Fan MailLately higher truck prices have been a hot topic with Ram CEO Tim Kuniskis stating he can’t afford to build a cheaper full-size truck or he’d lose money. The internet responded harshly claiming the real reason is simple: greed. They claim truck prices have risen over the past decade simply because automakers are raising prices to make more money and the $100,000 half-ton trucks are a prime example of their greed. Is that really the case?Link to the article: https://pickuptrucktalk.com/2025/06/is-greed-fueling-higher-new-truck-prices/Support the show

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Send us Fan Mail Lately higher truck prices have been a hot topic with Ram CEO Tim Kuniskis stating he can’t afford to build a cheaper full-size truck or he’d lose money. The internet responded harshly claiming the real reason is simple: greed. They claim truck prices have risen over the past decade simply because automakers are raising prices to make more money and the $100,000 half-ton trucks are a prime example of their greed. Is that really the case? Link to the article: https://p...

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Greed Fueling Higher New Truck Prices? Comparing 10 Years of Truck Changes

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This episode is 36 minutes long.

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This episode was published on June 20, 2025.

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