Green chemistry in practice - Anna Zhenova, Green Rose Chemistry

from Chemical Journeys · host Chris Hughes

In this episode I speak with Dr Anna Zhenova of Green Rose Chemistry.Green Rose Chemistry are a mission-driven consultancy applying the principles of green chemistry to help organisations to develop more sustainable products and processes.Our conversation covers:What does Green Rose Chemistry do?Green chemistry as a grass roots movement - the need for education and champions within organisationsHow different sectors are at varying stages on the green chemistry journeyThe importance of language in communicating sustainabilityExamples of green chemistry solutions - chemical substitution vs functional substitutionReflections on connecting chemical safety with product development and other disciplinesAvoiding tunnel vision and uncovering win-wins - a case with safer solventsWhat is green chemistry? 12 principles, 3 pillarsOn externalities - economic vs moral questionsChemicals in the environment, persistence, transformation products, and mixturesDealing with overwhelm and working within your sphere of influenceHow do green chemists differ from traditional chemistsGreen Rose Chemistry | Sustainable Chemistry ConsultantsBeyond BenignGreen Rose Chemistry | TrainingAdvancing Safer Alternatives Through Functional Substitution | Environmental Science & Technology12 Principles of Green Chemistry - American Chemical SocietyVisit my website for more content and insights www.embarkchemical.com

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This episode was published on September 8, 2025.

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