EPISODE · Feb 13, 2025 · 6 MIN
Green Marketing vs Greenwashing: Genuinidade ou Estratégia?
from Digitalidade · host Jorge Remondes
Neste episódio, exploramos a diferença entre Green Marketing genuíno e práticas de Greenwashing. Nuno M. Pinto, da Direção de Sustentabilidade da Unimadeiras, analisa connosco boas práticas e exemplos concretos para ajudar os nossos ouvintes profissionais de marketing a comunicarem a sustentabilidade com ética e eficácia.
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Green Marketing vs Greenwashing: Genuinidade ou Estratégia?
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