EPISODE · Jun 14, 2021 · 45 MIN

Greenpeople

from Bate Papo Sobre Ecommerce · host Bate Papo Sobre Ecommerce

Esse é o bate-papo sobre os desafios do ecommerce da Greenpeople, onde Gustavo Esteves CEO da Métricas Boss e diretor da Ecommerce Pro, debate o assunto com as participações ilustres de Augusto Alves, gerente do ecommerce da Greenpeople. Nesse bate-papo falamos sobre: - Como surgiu a ideia de levar a marca para o seu próprio Ecommerce? - Qual é a importância da assinatura para o site e de fato tem adesão? - Como são pensadas as estratégias de Upsell e Cross Sell? - O que levou a marca a escolher a plataforma de ecommerce Shopify e como é operar essa plataforma no dia a dia? - Quais mídias são utilizadas nas estratégias de marketing/vendas? Influencers? Facebook e Google Ads? - Como a Greenpeople trabalha a usabilidade do negócio de ponta a ponta? Desde o acesso ao site até a entrega? Quais cuidados vocês possuem, como analisam isso? - DICA FINAL... Site > www.batepaposobreecommerce.com.br Site Ecommerce Pro > www.ecommercepro.com.br Instagram Ecommerce Pro > @ecommerceprofissional

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