Greens & Dreams: Building a Microgreen Empire

Lupe Smith, owner of Barons Microgreens in Los Angeles, California shares his startup journey. He talks about how he canvassed the LA area and ultimately ended up growing microgreens. He also shares the challenges of educating people about microgreens and how his business evolved from the early days of driving through LA traffic to pivoting to farmer's markets and selling both fresh microgreens and value-added products that use their microgreens.  Click here to learn more about Lupe Smith and Barons Microgreens! Get time and labor-saving farm tools and microgreen seeds at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast Carrot Cashflow Podcast In Search of Soil Check out Diego's book Sell Everything You Grow on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF Chris's online course Growing Your Profitable Microgreens Business https://microgreens.teachable.com/courses