Greenwashing: quem deve mais paga menos

What this episode covers

Greenwashing é o nome que se dá a uma estratégia de marketing que usa malabarismos e informações discutíveis para passar a impressão de que uma empresa é mais ecológica do que de fato é. É com essa postura que empresas estão tentando aproveitar a visibilidade da COP30, enquanto na prática pouco fazem para lidar com a crise climática e diminuir seus impactos ambientais. O Bom Dia, Fim do Mundo debate o greenwashing pairando sobre a conferência do clima mais importante do ano e também sobre como, no fim das contas, são os mais pobres que sofrem e pagam a conta da mudança do clima.Ouça agora e compartilhe o que achou nos comentáriosO que você achou desse episódio? Saiba que você pode ser aliado da Agência Pública e colaborar com nossos trabalhos. Saiba mais em apoie.apublica.org ou faça um pix de qualquer valor para [email protected]. Contamos com seu apoio!

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Frequently Asked Questions

How long is this episode of Bom Dia, Fim do Mundo?

This episode is 35 minutes long.

When was this Bom Dia, Fim do Mundo episode published?

This episode was published on October 16, 2025.

What is this episode about?

Greenwashing é o nome que se dá a uma estratégia de marketing que usa malabarismos e informações discutíveis para passar a impressão de que uma empresa é mais ecológica do que de fato é. É com essa postura que empresas estão tentando aproveitar a...

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