🧻 GREG BROWN // DUDE WIPES SVP OPERATIONS

Greg Brown is the SVP of Operations at Dude Wipes, the category-creating personal care brand that's disrupted the men's hygiene space. Under his operational leadership, Dude Wipes has scaled to major retail partners including Target, Walmart, and Kroger, while expanding from a single SKU to a full portfolio of personal care products. 🔧 Compliance Risk Management - Framework for operationally managing product claims that create both competitive advantage and regulatory exposure 📊 Taboo Category Operations - Approach to scaling business operations in categories where customers are hesitant to engage or seek help 🤝 Consumer Acquisition Systems - Method for operationally designing acquisition funnels for demographics that may avoid your product category ⚙️ Strategic SKU Expansion - Framework for determining which product extensions leverage existing capabilities versus create operational complexity 📈 Brand-Operations Alignment - Strategy for maintaining irreverent brand identity while meeting operational requirements of major retail partners Whether you're scaling manufacturing operations or managing multi-channel growth, Greg's frameworks will help you build operational infrastructure that supports explosive consumer brand growth without breaking. DUDE is one of the fastest-growing brands in the toilet tissue category in the U.S., started by three lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is available on Amazon and in over 25,000 stores nationwide (Walmart, Kroger, Target, Albertsons, Safeway & HEB). Perfect for: CPG operations leaders, manufacturing executives, supply chain managers, scaling consumer brand operators Guest: Greg Brown - SVP of Operations, Dude Wipes Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.