EPISODE · Nov 24, 2020 · 30 MIN
Greg Herbert, Assistant Director of Marketing for Kentucky Athletics
from #Storyteller - An Insider's Look Behind the Scenes Across Sports, Media and Entertainment · host Greg Herbert, Sky Muller, #Storyteller, Daniel Braun
On this episode of #Storyteller, Herbert takes us through his entertaining path into sports, his philosophy on gameday production, and how the Kentucky Athletics department has kept Big Blue Nation engaged throughout the COVID-19 pandemic.06:24 - Advice for those looking to work in sports12:30 - How Kentucky Athletics approached fan engagement amidst the onset of the COVID-19 pandemic17:38 - The approach to gameday production with limited fans in the stadium21:00 - Tactics to incorporate sponsors within the stadium28:33 - On staying flexible throughout a game and being aware of the moment
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What this episode covers
Herbert is a sports production veteran whose passion for storytelling, focus on fan engagement, and progressive approach to gameday production has helped build up one of the strongest, most loyal fanbases in college sports -- Big Blue Nation. On this episode of #Storyteller, Herbert takes us through his entertaining path into sports, his philosophy on gameday production, and how the Kentucky Athletics department has kept Big Blue Nation engaged throughout the COVID-19 pandemic.
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Greg Herbert, Assistant Director of Marketing for Kentucky Athletics
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