Greg James on Human Connection in a Data-Driven Media World

Rupert sits down with Greg James, CEO of North America at Havas Media Network, to explore why human connection remains the true differentiator in a media landscape driven by data and AI. They discuss the evolution of marketing, the challenge of ad avoidance, and how brands can create work people actually want to engage with—through culture, experiences, and storytelling.Greg is a media leader with over two decades of experience across PR, content, and integrated marketing. Originally from the north of England, he began his career in theatre before rising to lead a multi-billion-dollar business, bringing a creative, people-first approach to modern media.Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.