Greg Jent: How a Mattress Retailer Built an Industry of 650+ Store Owners

Greg Jent has been a mattress retailer since 2001 — and somewhere along the way he accidentally built one of the most connected communities in the industry. What started as a 30-person COVID Facebook group became MIDAS, the Mattress Industry Dealers Association, with 650+ store owners and 2,500 vendors. Russ Reynolds sits down with Greg to talk about how he built it, why leading as an actual retailer changes how people listen, and how Go High Level powers everything from automated customer follow-up sequences to vendor-specific outreach and pre-scheduled sale prep checklists for the entire year. If you're in mattress or furniture retail and you're not plugged into a community like this, pull up a chair.