Greg Nathan: Lessons Learned and Trends Ahead, in the Post COVID World.

Greg Nathan is Founder of the respected Franchise Relationships Institute (FRI) and recognized as the global thought leader on the psychology of franchising. He is has been a registered psychologist for 35 years and is regularly invited to deliver keynote addresses at franchise sector conferences around the world. Greg's books, such as Profitable Partnerships and the Franchisor's Guide to Improving Field Visits, are regarded as essential reading for anyone who works in the franchising sector. His numerous franchising models such as the Franchise E-Factor and The Franchising Wheels of Excellence are all based on empirical research, and have helped shape the way franchising is conducted around the world.