Greg Young: Selling Natura Pest Control for $4M and Rebuilding to $7M+ (from Scratch)

On this episode of Pest Control Legends, Dan Leibrandt interviews Greg Young, co-founder of Natura Pest Control. Greg has spent nearly two decades building pest control businesses across the US. He started his first company in 2012, scaled it to five offices, and sold it to Terminix in 2017 for over $4 million — then started over from scratch that same year and has since built back to roughly $7 million in revenue.Greg opens up about the hard lessons from his first company, including why being three salespeople-turned-owners created a business that was great at selling accounts but terrible at keeping them. He walks through the partnership dynamics that shaped two decades of his career, how to recognize when partners want fundamentally different things, and why getting brutally honest about what you actually want is the single biggest unlock for an owner. He also explains how his perception of money completely shifted post-exit, and how that change reshaped every decision in the rebuild.The conversation goes deep on building a customer-centric operation, including the 7-step customer experience roadmap Natura uses to drive retention, why your professional background (sales, tech, accounting) silently defines how you run your company, and how they took churn from 38% down to 14%. Greg and Dan also cover when door-to-door is the right play versus when it becomes a long-term liability, what traits actually matter in a business partner, and why the most important job of a pest control owner is finding the #1 bottleneck holding the business back — which is often the owner himself.Greg Young, Co-founder of Natura Pest Control:LinkedIn: https://www.linkedin.com/in/gregcyoung/Facebook: https://www.facebook.com/graphicbeastDan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Introduction to Greg Young04:23 The Journey of Starting Natura Pest Control10:38 Understanding What You Really Want in Business15:11 The Dynamics of Business Partnerships21:32 Traits of Successful Business Partners24:40 The Reality of Entrepreneurship25:50 Navigating Business Challenges28:34 The Decision to Sell29:41 Starting Fresh: A New Approach31:46 Customer-Centric Business Model37:00 Understanding Churn Rates40:45 The Ethics of Door-to-Door Sales45:05 Diversifying Marketing Strategies47:53 Finding and Fixing Bottlenecks#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast