Gregor Čič: Ko gugla umetna inteligenca, garancije ni več

from Odbita do bita · host RTVSLO – Val 202

Google ima monopol nad iskanjem po spletu in vsaj do zdaj je veljalo, da z dobrim strokovnjakom lahko vplivamo na prikazovanje spletnih strani. Veliki jezikovni modeli umetne inteligence pa pravila igra spreminjajo. Lahko Chat GPT prepričam, da omeni ravno mojo picerijo, ko ga uporabnik sprašuje po najboljših picah v Ljubljani? Lahko (že) zmanipuliramo umetno inteligenco in ji sugeriramo odgovore? O novih časih optimizacije spletnega iskanja razmi&scaron;ljata vodja digitalnih projektov na agenciji Futura DDB Gregor Čič in Jake Kastrenakes, urednik na ameri&scaron;kem tehnolo&scaron;kem mediju The Verge. Zapiski: Odbit Discord Oglasite se lahko na [email protected] The poeple who ruined the internet Poglavja: 00:01:54 Kaj je sploh optimizacija spletnih strani (SEO) in zakaj je bila do zdaj ključna? 00:05:44 Primer picerije: Kako se odgovori razlikujejo med iskalniki in klepetalniki 00:06:28 Pogovor z izvršnim urednikom portala The Verge (Jake Kastrenakes) o "zatonu Googla" 00:08:44 Ali je SEO mrtev? 00:12:13 Kako mlajše generacije (Gen Z) iščejo izdelke prek TikToka in klepetalnikov 00:16:41 Kako danes vplivati na odgovore velikih jezikovnih modelov (LLM)? 00:18:03 Pomen prisotnosti na forumih in portalih s pregledi (TripAdvisor, Reddit) 00:22:13 Sistemi "črne skrinje": Zakaj ne vemo natančno, kako UI sintetizira odgovore 00:24:52 Ali se sploh splača "izigravati" klepetalnike? 00:30:56 Ali bodo klepetalniki postali podkupljivi s strani oglaševalcev? 00:34:27 Od SEO do GEO: Kako marketing spreminja kratice

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This episode was published on January 9, 2026.

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