Grief, Sweat & Tears | PR Expert and Community Builder Betsy Kaplan

Elevator 238: Betsy Kaplan is a PR expert for some of the world’s biggest spirits brands at Campari. She is also the founder of Grief, Sweat, & Tears and a Program Director at Experience Camps, where she is redefining how we navigate loss by bringing it out of the shadows and into the gym.In this podcast: Betsy gets real about the "grief gap" in our culture and why movement is often the best way to process what words can't touch. We dive into the unique energy of grief communities, the importance of "trusting your gut" when life hits its fastest pace, and how she’s building safe spaces in NYC where crying is a sign of strength, not a stigma.