Григорий Ильин, директор по маркетингу и PR маркетингового агентства «Биплан» (группа компаний MGCom).

А говорили мы о: - Чем занимается маркетолог внутри маркетингового агентства (01:20) - Не чётко, но про KPI директора по маркетингу и PR (03:50) - Про трансформацию из журналиста в маркетолога на диджитал рынке (08:42) - Прения на счет эффективности раздачи листовок (10:40) - Кейс эксперимента с тестированием новых рекламных каналов (15:10) - Зачем диджитал агентство обклеило троллейбусы своей рекламой (17:52) - Про погружение в бизнес клиента как маркетинговую мощность и бабулино мнение (27:45) - Про нежелание продавать зверушек на Арбате (32:50) - Об ответственности как мотиваторе (34:30) - Про студенческое нелегальное предпринимательство (40:26) - Предсказания будущего маркетингового рынка (48:28)

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Григорий Ильин, директор по маркетингу и PR маркетингового агентства «Биплан» (группа компаний MGCom).

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