Grocery Channels Hard Hit by Hungarian Tobacco Law

In 2013, the Hungarian government passed a bill reforming tobacco retailing with the aim of reducing underage smoking and overall smoking prevalence in the country. This law is having a major impact on grocery stores, convenience stores, supermarkets and forecourt retailers, all of which can no longer sell tobacco products. As of July 1 2013, only a limited number of shops branded as “National Tobacco Stores” are allowed to sell tobacco products at fixed prices. At the end of 2013, tobacco sales through modern grocery channels dropped a massive 24 percent, and illicit trade sales are expected to grow from 10 percent at the end of 2013 to 12 percent by 2014.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.