"Grocery Is A Challenging Industry" Expert Advice For Entrepreneurs w/ Jeremy Smith

You read so much about the food and beverage industry right now that plant-based and keto and everything else that is going on, you'd think it's an easy industry to be successful in, because there are so many new brands launching. Yes, there is a lot of access to capital but there wasn't 20 years ago it's very challenging and very competitive. Grocery is an expensive market to launch in and one of the myths there is that it's easy to be successful in this industry.