Grocery Obsessed (Emily Hill)
from The Beef Medium Podcast Hosted by snachwithzach
It’s about time we had a Texas-centric episode. Who better to walk us through the food culture of one of the U.S.’s best states than Emily Hill aka Grocery Obsessed? Like many others, she started her page back in 2020 but unlike many others, her content focused specifically and only on Texas’s iconic grocery store chain H-E-B. Emily’s page was originally known as HEB Obsessed but a couple years back, she found that she had niched just a bit too hard and that’s where the rebrand to Grocery Obsessed comes in. Regardless, she still focuses only on Texas grocery finds, with everything from national brands to new startups. It’s been so successful that it’s become her full time job, which makes her one of the coolest moms we know (in addition to her being the first ever guest on the podcast that is indeed a mom). This episode is particularly great because Matt has never really experienced Texas, so you have three perspectives today, those being the true local (Emily), an experienced visitor (Zach), and a relative newcomer (Matt).
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