Grocery Retail Lessons

Want to be part of the next season of Kings Of Fi$H? Email [email protected] or go to KingsOfFishTV.comWelcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro breaks down the untold story behind taking San Pedro Fish Market beyond the four walls and into grocery freezers across the country.The episode traces a decades-old missed opportunity with Price Club, the decision to revive it years later, and the complex reality of turning a restaurant product into a national packaged food brand. From sourcing shrimp, vegetables, oil, and seasoning across multiple vendors to navigating packaging, logistics, and pricing pressure, the project becomes a masterclass in how hard scale really is.What You Will Learn - Why great products can fail without the right buyer strategy - How grocery economics and shelf space actually work - The hidden complexity behind packaged food at scale – Why storytelling and distribution must evolve together