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Groov Founder Dan Cataldi on Reinventing Custom Orthotics

EPISODE · Mar 12, 2026 · 28 MIN

Groov Founder Dan Cataldi on Reinventing Custom Orthotics

from Wharton Marketing Matters

Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage. Hosted on Acast. See acast.com/privacy for more information.

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Groov Founder Dan Cataldi on Reinventing Custom Orthotics

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