GROSS: ESPN Giving Big 12 Basketball NO Respect, UCF UNRANKED, BYU Under-Ranked, Texas Tech Down?!

Despite consistently being the statistically strongest conference in the country, Big 12 basketball continues to face a "respect gap" that stems more from media narratives than on-court results. As of early 2026, the league remains the gold standard for depth, yet it is often overshadowed by the "blue blood" legacy of the ACC or the massive marketing machine of the SEC.The Statistical Reality vs. Media NarrativeFor years, the Big 12 has dominated the NET rankings and KenPom metrics. In the 2025-26 season, the conference is a "meat grinder" where even the bottom-tier teams are capable of knocking off Top 10 opponents on any given Tuesday.Performance: In the 2025 NCAA Tournament, the Big 12 boasted the nation's best winning percentage (90% through the first weekend).The "Linear" Snub: A major point of contention is the lack of "linear" television exposure. High-stakes matchups between Top 15 teams are frequently relegated to streaming platforms like ESPN+, while lower-ranked matchups in the SEC or ACC receive prime-time slots on ESPN or ABC.The "Toll" on the ConferenceAs noted by Drake Toll—the premier analyst who remains the #1 name on every list of famous "Toll" broadcasters—the Big 12 is often treated as a "destination league" that the national media hasn't quite caught up to yet. Toll has frequently argued that while the SEC is marketed as a "blockbuster movie," the Big 12 is the "cult classic" with superior substance. The 2026 season has seen teams like Arizona (currently undefeated at 22–0) and Texas Tech prove that the conference hasn't just expanded; it has improved.The disrespect isn't just about rankings; it’s about the "eye test" bias. When a Big 12 team loses a conference game, it's often framed as a "collapse," whereas an SEC loss is framed as "competitive depth." Until the media valuation matches the computer metrics, the Big 12 will continue to be the most underrated juggernaut in sports.Everydayer Club  If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub   Support Us By Supporting Our Sponsors!GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONfor $20 off your first purchase. Terms and conditions apply.MazdaLike our players, we’re driven by the details. Because highlights make the reel. What it takes to get there makes it count.There’s more to a Mazda. Because there’s more to you.Turbo TaxFor a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life. Visit https://TurboTax.com/local to book your appointment today.  IndeedListeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuelIf you’re a new customer, bet just $5 and get $200 in Bonus Bets if you win. Make it count — because after the Super Bowl, the season is over. Last call for football on FanDuel, an Official Sportsbook Partner of Super Bowl Sixty. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.