Ground-Up Boutique Hotel Development in San Francisco - High Risk, Higher Reward? | Mike Demson E22 episode artwork

EPISODE · Mar 18, 2025 · 53 MIN

Ground-Up Boutique Hotel Development in San Francisco - High Risk, Higher Reward? | Mike Demson E22

from The Hotel Investor Playbook

Could you really buy a hotel development site in Fisherman’s Wharf, San Francisco—at a fire-sale price—and turn it into a boutique hotel with a projected value over $11 million?That’s the plan today’s guest, Mike Demson, is working on. In this episode, Mike breaks down how he’s finding undervalued hotel opportunities, increasing density, reducing construction costs, and creating Instagram-worthy experiences with lean operations and smart design.We challenge the assumptions, dig into the numbers, and talk about what it actually takes to pull off a project like this.You’ll also hear about his second hotel project in Sonoma wine country—including a planned 67-unit expansion and brand partnership with IHG’s Vignette Collection.If you’re thinking about hotel development—or you just want a behind-the-scenes look at a real-world deal—this one’s for you.Connect with Mike:Website: https://www.demsonconsulting.comLinkedin: https://www.linkedin.com/in/mikedemsonInstagram: https://www.instagram.com/mike.demsonFacebook: https://www.facebook.com/michael.demaria.1987Connect with Michael on Instagram or LinkedIn.Email Us at [email protected] the Hotel Investor Playbook InstagramInvest with Malama CapitalSubmit a deal

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Could you really buy a hotel development site in Fisherman’s Wharf, San Francisco—at a fire-sale price—and turn it into a boutique hotel with a projected value over $11 million? That’s the plan today’s guest, Mike Demson, is working on. In this episode, Mike breaks down how he’s finding undervalued hotel opportunities, increasing density, reducing construction costs, and creating Instagram-worthy experiences with lean operations and smart design. We challenge the assumptions, dig into the num...

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Ground-Up Boutique Hotel Development in San Francisco - High Risk, Higher Reward? | Mike Demson E22

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