Grounded in Purpose: One Woman's Journey from Big Tech to Building AI for Her Rural Community episode artwork

EPISODE · Jun 15, 2026 · 50 MIN

Grounded in Purpose: One Woman's Journey from Big Tech to Building AI for Her Rural Community

from STEM in Stilettos – Empowering Female Founders to Dominate the Digital Market · host Zofia Morales

Are you a woman tech founder looking to scale your business and navigate the challenges unique to the tech industry as a female entrepreneur?  Join Zofia Morales on STEM in Stilettos as she sits down with Marie Doce, a seasoned product strategy and AI consultant, to discuss Marie's unconventional journey from big tech to building AI solutions for her rural community. Learn how Marie's experiences at TripAdvisor, Mindbody, and Jasper AI have shaped her mission with Grounded AI to bring accessible AI tools to underserved communities, all while tackling issues like gender bias, imposter syndrome, and the venture capital gender gap. Key Takeaway: By listening to Marie Doce's story, listeners can find motivation and strategies to overcome challenges, redefine success on their terms, and make a meaningful impact in their entrepreneurial journey. --------------------------------- Discover your #1 leadership pitfall here: leadershippitfallquiz.com --------------------------------- Guest Bio: Marie Doce is a product strategy and AI consultant with over 15 years of experience in the tech industry. She entered tech unconventionally, using her international relations degree and fluency in German to land a role at TripAdvisor, where she rose from content moderator to fraud investigator before discovering product management. Over the years she held product leadership roles at high-growth startups, most recently as Staff Technical Product Manager at Jasper AI, where she helped scale the platform to serve 20 percent of the Fortune 500. After moving back to her rural hometown in Humboldt County, California, Marie founded Grounded AI, a consultancy helping local small businesses adopt practical, time-saving AI workflows. She is currently a semi-finalist in a regional venture competition, pitching for up to $200,000 to expand her mission of bringing AI to the communities that need it most. Connect with Marie Here: Facebook - https://www.facebook.com/profile.php?id=61588288713696 LinkedIn - https://www.linkedin.com/company/groundedaico/ Instagram - https://www.instagram.com/groundedaico/ OptIn URL - groundedai.co --------------------------------- Host Bio: Zofia Morales, a former Fortune 100 data center manager turned leadership coach and business entrepreneur, brings a wealth of experience and strategic insight to her role as a transformational guide. With a background in science and business and a passion for empowering women, Zofia is dedicated to helping female tech founders and entrepreneurs break through barriers and achieve success on their own terms. Connect with Zofia Here: Youtube - https://www.youtube.com/@STEMinStilettos LinkedIn - https://www.linkedin.com/in/zofiamorales/ Facebook - https://www.facebook.com/zofiarennea.morales/

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Grounded in Purpose: One Woman's Journey from Big Tech to Building AI for Her Rural Community

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This episode is 50 minutes long.

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This episode was published on June 15, 2026.

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Are you a woman tech founder looking to scale your business and navigate the challenges unique to the tech industry as a female entrepreneur?  Join Zofia Morales on STEM in Stilettos as she sits down with Marie Doce, a seasoned product strategy and...

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