Groundswell 2025 - Exploring 'regenerative' beyond the farm gate

Guests Featured:Emma Burnett – Senior Researcher in Agriculture and Sustainability, Fielden WhiskyØistein Thorsen – CEO, FAI FarmsJulia Kirby Smith – Better Food TradersHannah Gibbs – Programme Manager, SustainLucy Williamson – Registered Nutritionist & Advocate for Soil-to-Gut HealthWhat We Cover in This Episode:What "regenerative" means beyond the farmThe role of consumer-facing brands in regenerative storytellingThe responsibilities and opportunities for retailers—big and smallLinking human health with soil health and biodiversityWhether regeneration will become the norm or a nicheLinks and Resources:Fielden WhiskyFAI FarmsBetter Food TradersSustainLucy Williamson NutritionCall to Action:If you enjoyed this episode, please subscribe, share, and leave a review wherever you get your podcasts—it really helps us grow the show.🎧 Next episode: Ben speaks with Texas farmer Tyler Froberg.Image credit: Ben EagleMeet the Farmers is produced by RuralPod Media, the only specialist rural podcast production agency. Please note that this podcast does not constitute advice. Our podcast disclaimer can be found here. About Ben and  RuralPod MediaBen Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk If you have a business interested in getting involved with podcasting check us out at RuralPod Media. We'd love to help you spread your message. Please subscribe to the show and leave us a review wherever you are listening. Follow us on social mediaInstagram @mtf_podcastTwitter @mtf_podcastWatch us on Youtube here