EPISODE · Aug 16, 2018 · 28 MIN
Group M's Susan Schiekofer: We need to understand where impressions are coming from
from The Modern Retail Podcast · host Digiday
Susan Schiekofer, Chief Digital Investment Officer at Group M, runs digital investments at the world's largest media agency where her focus is purely on the brands. On this episode Schiekofer discusses the ins and outs of the pitch process, helping the clients to understand that good brand safety costs money,finding success on social media and the importance of keeping content away from fraud and fake news.
What this episode covers
Susan Schiekofer, Chief Digital Investment Officer at Group M, runs digital investments at the world's largest media agency where her focus is purely on the brands. On this episode Schiekofer discusses the ins and outs of the pitch process, helping the clients to understand that good brand safety costs money,finding success on social media and the importance of keeping content away from fraud and fake news.
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Group M's Susan Schiekofer: We need to understand where impressions are coming from
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