Group M's Susan Schiekofer: We need to understand where impressions are coming from

Susan Schiekofer, Chief Digital Investment Officer at Group M, runs digital investments at the world's largest media agency where her focus is purely on the brands. On this episode Schiekofer discusses the ins and outs of the pitch process, helping the clients to understand that good brand safety costs money,finding success on social media and the importance of keeping content away from fraud and fake news.