EPISODE · Jun 20, 2023 · 29 MIN
GroupM's Kirk McDonald on the outlook for digital advertising
from The Rebooting Show · host Brian Morrissey
In a live recording of The Rebooting Show from Cannes, Kirk McDonald, CEO of GroupM North America, seemed to wonder whether we’ve all talked ourselves into a downturn that wasn’t, "For the first half of this year, we saw behavior that anticipated a cra...
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GroupM's Kirk McDonald on the outlook for digital advertising
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This episode was published on June 20, 2023.
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In a live recording of The Rebooting Show from Cannes, Kirk McDonald, CEO of GroupM North America, seemed to wonder whether we’ve all talked ourselves into a downturn that wasn’t, "For the first half of this year, we saw behavior that anticipated a...
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