Grow Smart, Risk Less - Building a Successful Franchise

To coincide with Franchise Update's Leadership & Development Conference, this week on Franchise Today is an Encore Presentation that focused on many of the same points being discussed at the conference. In this very popular segment, host, Paul Segreto was joined by BrightStar Co-founder & CEO, Shelly Sun, a leader not only of her very successful brand, but in franchising as a whole. Besides talking about what it takes to be a successful franchisor, Paul and Shelly discussed her book, Grow Smart, Risk Less, and her then recent appearance on the popular reality show, Undercover Boss.