Grow Your Business Through Podcasting with Leon Flitton

Podcasting is a great way to share your expertise, and have your message heard by more people. It allows you to connect not only with your ideal clients.  But did you also realise that you can use it to connect with people you thought were out of reach?Although there are many platforms that can showcase your business, podcasting can give you a unique edge for growing your business.In this episode, Samantha chats with her husband Leon Flitton, the expert she turns to with all her podcasting questions. In this episode they share four podcasting strategies you can implement to help grow your business.Podcasting allows business owners to establish authority in their industry, build a relationship with their target audience and connect with potential partners that can advance their business reach. With the right strategies, podcasting can help build a network with CEOs and high-level executives without going through the strict process of scheduling an interview. It acts as your leverage.The connection possibilities are endless with podcasting as you can reach different people all around the world. If you’re considering starting a podcast, this episode may be your sign to do so. WHAT YOU’LL DISCOVER IN THIS EPISODE:Using podcasting to position your authority (02:43)The importance of growing a listener base (04:19)The huge potential for podcasts in 2022 (05:57)Building a relationship with your ideal client (07:10)How to connect with potential collaboration partners (08:23)How you can bypass the gatekeepers (09:21)Leon's advice for people who want to start a podcast (14:15)For full show notes and links visit:  https://samanthariley.global/podcast/343/

What this episode covers

Partnerships are a great growth strategy. But to have success, you’ll need to know and understand the people behind the business. Most people fail to realize that the best way to generate long-lasting business connections is by strengthening human-to-human relationships. This is about giving value to all parties involved rather than only discussing sales and money. In this episode, Samantha chats with David Guest, an award-winning business coach, keynote presenter, and the founder of Outcomes Business Group. David shares tips on how to grow a million-dollar business with strategic partnerships. For David and his team, creating a systemized process of generating leads and taking clients on a unique journey is the stepping stone to building a labyrinth of referral partners. David understands the power of word of mouth and referral systems in launching potential business engagement. However, the million-dollar question is “how do we get people to refer us business?” If you want to know the answer, let’s dive in. WHAT YOU’LL DISCOVER IN THIS EPISODE: David's journey of opening his own business (02:40) Growing your business through strategic partnerships (10:31) The benefits of trading within networks (16:07) How to create a win-win formula to maximize referrals (17:59) The Love Triangle and how it’s used to protect business relationships (19:35) How do we get people to refer us business? (23:22) For full show notes and links visit: https://samanthariley.global/podcast/348/

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This episode was published on January 12, 2022.

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