Grow Your Business with Better Data with Matt Aiken

How do you collect the right data for your business, and once you have it, how should you respond? In this episode, Path for Growth coach Matt Aiken joins the podcast to talk about a data-driven approach to leadership. He shares 5 key principles for growing your business based on data. Matt and Alex also share a new perspective for leaders who might feel less comfortable with numbers and figures, reminding us that good data is ultimately telling a story. Want a clearer picture of what’s working in your business—and what needs attention? Take the free 12 Fundamentals Assessment for a personalized score and your clearest next step: 12fundamentals.comEpisode Recap:Why is data-driven business so important to you?If you’re uncomfortable with the concept of data, think of it as a storyWhat gets measured gets managedBridging the knowing/doing gap requires proactive leadershipWise strategy is rooted in healthy single-mindednessWisdom does not come from experience, it comes from evaluated experienceDecisions are bets, not certaintiesTomatoes are fruits, but don’t put them in a fruit salad! Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.comResources:Follow the podcast on Apple or SpotifyTry Path for Growth 1on1 Coaching Free for 14 DaysDownload the Free Reading GuideJoin us for our 2025 Experience – Long Game Leadership Listen to Matt’s previous Path for Growth episodeNot sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.comConnect with our Founder Alex Judd on LinkedIn and InstagramTranscript:Click here to view the episode transcript.