Growing a B2B digital agency with podcasting SEO & GEO

Get my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gUEvery B2B podcast episode you record is an SEO & GEO asset that can show up in Google, in ChatGPT, Gemini, Claude, Perplexity and co. It's a B2B marketing opportunity that most podcasters miss.I'm currently sitting on a SEO goldmine: 11 podcast episodes, 445 minutes. Turns out publishing transcripts is not enough after all.We need to start mining these transcripts.By that, I mean feeding AI with those then ask the right questions to come up with content that the ICP needs to see.I didn't know I was sitting on this goldmine until I've had this conversation with Wes Towers.He runs Uplift 360, a digital agency helping trades and construction businesses get found online. So when he launched his own podcast, he wasn't just thinking about listeners. He was also thinking about search.Here's something else he said that I'm applying immediately:Stop worrying about promoting your podcast too much. He publishes podcast clips twice a day, every weekday.His reasoning: most of your audience won't see all of it anyway.Only a fraction of your followers are online at any given time, so publishing more just gives more people a chance to find you, not less.Wes and I also went deep on:00:00 How appearing on over 100 podcasts prepared him before launching his own09:45 Niching to one industry to make the audience more engaged and easier to grow11:40 Using the podcast and SEO to grow your business26:35 The podcast distribution strategy that reaches his ICP any weekday31:24 How he makes his podcast rank on YouTube36:54 How he converts listeners into leadsConnect with Wes Towers on LinkedIn: https://bnce.link/sS3pZeXKCheck out the website of Wes's SEO agency: ⁠https://bnce.link/Wwuca3hWListen to Wes's podcast: https://bnce.link/cknWGnE6Connect with me Loïc on LinkedIn: https://bnce.link/oubzE39SCheck the 4 best podcast attribution software tools in 2026:⁠⁠https://bnce.link/oG8Zic7vGet my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gU—If you're new to my podcast, I'm Loïc and I host the B2B Podcasters Show. It's a resource where B2B podcasters can hear how fellow podcasters use podcasting for effective lead generation and marketing strategies to build pipeline.