Growing a B2B Media Startup to $50M+ in Revenue (with Zach Jones of TechnologyAdvice)

In this episode, Zach Jones, the Chief Revenue Officer of TechnologyAdvice, shares his journey from starting as an intern to becoming a C-level executive. He emphasizes the importance of hard work, continuous learning, and outpacing the business. Zach discusses the growth of TechnologyAdvice, the acquisitions they have made, and their focus on owning and building audiences.  Our guest also talks about the impact of AI, content, and SEO on their business and the importance of maintaining high-quality, relevant content. With a background in B2B media, Zach has played a key role in TechnologyAdvice's expansion into a worldwide organization. He is passionate about providing better experiences for B2B tech buyers and helping them make informed technology purchasing decisions. Show highlights:  2:07 Zach Jones’ humble beginnings 9:45 Shifting focus to B2B  12:13 Zach’s journey from being an intern to a boss 17:35 The power of reading books and working hard 18:46 Sales is a numbers and effort game 21:04 Be diligent in using your time 23:55 Becoming productive remotely 25:57 Revenue equation explained 30:03 How Technology Advice grew over the past 10 years 37:36 What makes Zach's company unique 40:01 Audience development as the biggest function within the business 41:48 Balancing earning revenue and keeping the audience 45:20 How first-party data plays a direct impact on their business 47:54 Handling time and trust differences between clients 50:43 Bidding for better spots in the newsletter for more traffic engagement 53:27 How to keep subscribers closer 58:18 Venturing into localizing sites to cater to customer requests 59:49 How AI will affect business 1:01:34 Importance of having a growth mindset and say yes to opportunities   LINKS MENTIONED   Connect with Zach Jones on LinkedIn: https://www.linkedin.com/in/joneszach/   Connect with Grayson Faircloth on LinkedIn: https://www.linkedin.com/in/nosyarg/ Email: [email protected]   Connect with Crystal Bell on Linkedin: https://www.linkedin.com/in/crystal-bell-ms-eit/