Growing a Brand, Working with Your Partner, and Building Salted Roots with Ivy Watrous

Send us Fan MailIn this episode of The Salty Truth, I sit down with Ivy Watrous, the founder of Salted Roots, to talk about what it really looks like to build a business from the ground up - no shortcuts, no gimmicks, and no pretending it’s easy.We get into how a creative idea turned into a fast-growing, cult-favorite brand, why doing things the “hard way” often leads to better products and stronger foundations, and what it takes to keep going when fear, doubt, and burnout show up.Ivy shares the behind-the-scenes reality of entrepreneurship, from taking financial risks and learning through failure to building a business with integrity, clean ingredients, and intention. We also talk about creativity, resilience, relationships, and trusting your instincts when the path forward isn’t obvious.If you’ve ever thought about starting something of your own, or you’re in the thick of building it, this episode is a reminder that progress doesn’t come from perfection. It comes from showing up, staying curious, and betting on yourself even when it’s uncomfortable.Follow The Salted Roots on Instagram @thesaltedrootsShop their Products!Want to submit your OWN Salty Truth?Send me a DM on social media, your submission will be reviewed and read anonymously on an upcoming episode! Instagram: @thesaltytruthpodcast