Growing a business by giving value to food - Mette Lykke, CEO, Too Good To Go

You’ve heard of food waste. Too Good To Go is actually doing something about it by giving value to unsold food, and CEO Mette Lykke Mette shares their model where doing good IS growing the business. - THE IMPACT. Mette: Is CEO of Social Impact Company Too Good To Go, leading a team of 600 Waste Warriors in the fight against food waste, and an app with over 22M users in Europe, saving 36+M meals to date Was co-founder of the fitness community and app Endomondo, with the mission of making fitness fun again, which was sold to American sportswear brand Under Armour in 2015 Previously worked at McKinsey & Co Has a master's degree in political science from Aarhus University THE JOURNEY. In our conversation, we explore: Early influences: entrepreneurship and being open to unlikely opportunities The right combo for Too Good To Go: a real problem to solve plus a viable business model Two types of impact: direct with the app and marketplace, indirect with a movement to create awareness Managing tradeoffs in a growing impact business: a win-win business model, finding mission-aligned investors, hiring mission-aligned people How coronavirus has changed food: rocked food supply chains, yet increased respect for food