Growing a Business with $0 on Paid Ads Thanks to Podcasting with Julia Smith

Julia Smith, MEd, RCT, CCC is a registered Counselling Therapist who owns a group private practice in Halifax, Nova Scotia, Canada. She has skillfully combined her therapy background with her passion for podcasting, creating a platform to empower and connect Canadian therapists. Julia has grown her podcast, Fearless Practice, organically without relying on paid advertising. Hear all about how Julia’s dedication for helping therapists and creating podcasts intertwine to provide her with extra income. She shares how to create a successful brand and community within the podcasting world, all while maintaining a fulfilling balance between business and personal satisfaction. Today’s episode includes: Julia’s initial motivations for starting the Fearless Practice podcast Why focusing on trust-building is superior to paid advertising. The benefits of personal storytelling on podcasts compared with prescriptive advice. Strategies Julia uses for work/life balance. How Julia generates additional revenue through sponsorships and affiliate marketing. How Julia's podcast contributes to her SEO and organic client acquisition. Why creating geographically specific content has been optimal for Julia's brand and audience. How Instagram plays a role in networking and guest booking. How the podcast has helped Julia build a community and connect with other therapists.   Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.   Julia’s private practice website: https://insightmentalhealth.ca/ Fearless Practice: https://www.fearlesspractice.ca/ Julia on Instagram: https://www.instagram.com/fearlesspractice.ca/ Fearless Practice on Apple Podcasts: https://podcasts.apple.com/ca/podcast/fearless-practice/id1598058243 Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/