EPISODE · Apr 6, 2023 · 28 MIN
Growing a Marketplace to 100k Visits/mo: Captain Experiences’ CEO Jonathan Newar
from Content and Conversation: Organic Growth Insights from Siege Media · host Captain Experiences, Jonathan Newar, Ross Hudgens, Siege Media
Show Notes:00:08: Welcome, Jonathan Newar, CEO of Captain Experiences2:08: What’s the biggest fish you’ve ever caught?3:48: SEO’s role in the initial stages of Captain Experiences10:13: How Captain Experiences thinks through “Guide” pages12:50: How to present a growth story to investors with SEO16:32: Captain Experience’s marketing and SEO team structure20:30: The biggest SEO KPIs for Captain Experiences21:28: The difference between long-term SEO and PPC23:43: How Captain Experiences plans to expand their markets26:30: Jonathan’s insights on growth and SEOShow Links:Example of Captain Experiences’ Guide PagesFollow Jonathan on LinkedInFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
As a lover of all kinds of experiences, Jonathan Newar is constantly asking himself how he can push the envelope and create experiences for others. That’s where his company, Captain Experiences, comes in — a resource that allows its users to plan and book life experiences. But what does this have to do with content marketing and SEO? Early in Captain Experience’s lifecycle, Jonathan knew that being visible was key to the success of his company. That’s why he dedicated significant learning and development time to understand how to write in his company’s voice, avoid keyword stuffing, and optimize every article to see quick results on SERPs — reaching 100k visits per month. In today’s episode of Content & Conversation, Jonathan sits down with Ross to discuss how guide pages and a thorough FAQ led to the success of the company — and how a dedication to SEO and content may look to potential investors. They also discuss how to structure a marketing team, the future of Captain Experiences, and expanding into new markets.
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Growing a Marketplace to 100k Visits/mo: Captain Experiences’ CEO Jonathan Newar
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