Growing a Million-Dollar Wellness Brand Through Crisis with Amber Briggle

Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.Amber Briggle shares her inspiring journey from hands-on massage therapist to CEO of Soma Massage Therapy, a business that has grown to two locations grossing over a million dollars annually with plans to franchise nationwide.Amber Briggle (she/her) is the founder and CEO of Soma Massage Therapy, which was recently voted Best Pain Management 2023 & 2024, and Best Massage Center in Denton for the last 11 consecutive years.Amber grew her business literally with her bare hands, starting in a spare bedroom of her home to now operating a downtown business and a growing franchise brand that employs nearly 30 people. During covid, her business was ordered to shut down entirely, and nearly closed permanently. Excess pressures put on the female workforce during the pandemic amplified the challenges of being a woman-owned business that employs primarily women in a woman-dominated industry! Today, Soma is located in a beautifully renovated downtown building and rebounded stronger than ever, with 2 locations, a gross annual revenue of over $1 million, and plans to franchise coast-to-coast.Amber has been published in numerous trade-specific publications and featured on dozens of podcasts because of her unique and successful business model. She is currently offering Soma Massage Therapy franchise opportunities to individuals with an interest in the wellness industry, so that this successful business approach can be duplicated across the country, bringing high paying jobs and healing touch to thousands of people while transforming the massage industry as a whole.You can connect with Amber on LinkedIn.You can also find out more about Soma Massage Therapy on their website.Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).You can connect with Julie on LinkedIn or Instagram. Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! What did you think of this conversation? We'd love if you'd rate or review our show!