Growing a Modern PR Agency: Lessons From 15 Years in Communications (with Brandi Sims)

In this episode of The Sheer Growth Podcast, James Sheerin sits down with Brandi Sims, founder of Brand Inc. PR, to discuss what it takes to build and grow a modern public relations and communications agency.Drawing from more than 15 years of experience in communications, Brandi shares insights into agency growth, brand positioning, media relations, client success, and how PR continues to evolve in today's digital and AI-driven landscape.The conversation explores the realities of agency ownership, building long-term client relationships, creating meaningful brand visibility, and why trust remains one of the most valuable assets any business can build.We cover:• Brandi's journey into public relations and communications• Building and scaling Brand Inc. PR• The importance of strategic communications• How PR impacts business growth• Media relations and brand visibility• Agency leadership and client management• The changing role of PR in the digital age• How AI is influencing communications and marketing• Building credibility and trust with audiences• Lessons learned from 15 years in the industryIf you're a founder, marketer, agency owner, or business leader looking to improve your brand presence and communication strategy, this episode is packed with practical insights and real-world experience.⸻🎙️ About Brandi SimsBrandi Sims is the founder of Brand Inc. PR, a communications and public relations agency helping businesses strengthen their brands, build credibility, and increase visibility through strategic communications and media relations.With more than 15 years of experience in public relations, branding, and communications, Brandi has helped organizations develop impactful messaging, build strong reputations, and connect with their audiences more effectively.⸻⭐ About The Sheer Growth PodcastThe Sheer Growth Podcast features conversations with founders, marketers, agency leaders, and entrepreneurs discussing growth, AI, leadership, marketing, and the future of business.Hosted by James Sheerin.⸻🚀 Powered by Sheer AIAt Sheer AI, we help agencies grow with AI-powered client acquisition.We help marketing and advertising agencies:• Build predictable lead generation systems• Improve campaign ROI• Automate repetitive processes• Scale without increasing overhead🌐 https://www.sheer-ai.com