Growing a Niche Product into an 8 Figure Business

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-nicheTune in to learnThe power of a “shallow rock bottom” and how it can help to quickly rebound from failureThe importance of in-person validation and pricingHow to identify a product or category that is more primed for the word of mouth marketing Have you ever head of Exchange Marketplace? It’s Shopify’s marketplace to buy and sell businesses. In addition to browsing businesses that are up for sale, you can now gift a business to an aspiring entrepreneur in your life for as little as $50. Visit https://exchangemarketplace.com/categories/gift-a-business for more information. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

In this episode of Shopify Masters, we chat with Colby Bauer of Thread Wallets on the importance of hiring, rebounding from failures, and word of mouth.

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This episode is 52 minutes long.

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This episode was published on November 17, 2020.

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