Growing a PR business by working for the Feds

Mike Kapetanovic, Growthlab’s founder and lead strategist, joins Diana Marszalek on the PRovoke podcast to share his insights into federal opportunities for public relations — and what it takes to secure them. A specialist in helping agencies grow their public sector business, Kapetanovic discusses the intricacies of pitching government, and where PR firms fit in among other federal contractors.