Growing A Practice Through Authenticity w/ Erin Hewitt

Erin Hewitt is the owner of Hjem Aesthetics and has over 12 years of experience in the aesthetics space. Originally from Minnesota, Erin's career has taken her across various states, collaborating with top plastic surgeons and honing her skills through extensive training. She prioritizes patient care and strives to connect personally with each individual. As the co-founder of the MN Injectors Collective and a Galderma National Trainer, Erin brings a wealth of expertise to her practice at Hjem Aesthetics. Her vision is to create a welcoming, inclusive space that celebrates individuality and nurtures inner beauty.

During our conversation, Erin shares her inspiring journey from feeling embarrassed about working in aesthetics to becoming a top injector in Minnesota and starting her own medical practice in 2023. Erin discusses the unexpected career opportunities and hiring decisions that shaped her path and highlights her personal growth and self-acceptance along the way. Erin offers insights into increasing revenue in the beauty industry, prioritizing patient comfort, and empowering patients to make informed decisions. This episode is perfect for anyone in the aesthetics industry looking to build a successful practice rooted in authenticity and patient care.

Hope you enjoy!

0:00 - Erin Introduction

2:29 - Embarrassment and career changes

7:09 - Starting and growing a successful practice

11:49 - Trust, support, and business ownership

16:29 - Setting boundaries and expectations for employees

20:06 - Unexpected career opportunities and hiring decisions

25:10 - Personal branding

30:40 - Personal growth and self-acceptance

36:42 - Building a successful culture in a competitive industry

41:44 - The importance of education and training

46:27 - Balancing medical ethics and business success

51:23 - Building a successful aesthetic practice by embracing individuality and providing personalized care

58:14 - Empowering employees, prioritizing culture over profits, and trusting creative professionals

1:01:31 - Increasing revenue in the beauty industry

1:07:36 - Approach to aesthetic treatments, prioritizing patient comfort

1:12:18 - Medical professionals' ethical obligations and how to balance serving patients with allowing them to make their own decisions

1:18:33 - Personal growth, prioritizing family, and doing right by people