Growing a Profitable Indie Brokerage Powered by Inbound Leads with Ryan Fitzgerald | Ep 107

Why make 300 cold calls per day if you don’t have to?That’s how Ryan Fitzgerald started his real estate career - cold calling like crazy. But it didn't last long. Because there was a better way.Instead of chasing and selling to people, Ryan learned to attract them instead. How? With a strong, local website that brought him inbound leads and agent recruits alike.Today, Raleigh Realty is an independent brokerage of 40 agents selling about a house a day. And that website helped him launch it.Learn why he built a brokerage instead of a team, a key role in his growth and success, how discipline around profitability makes tough decisions easier, and what makes websites work for you in 2026.Watch or listen for Ryan’s insights into:0:00 Intro and welcome1:26 The role of trust within a team3:00 Too many inbound leads as the start of a team5:53 The staff and culture of a 40-agent brokerage selling about a house a day9:43 Why his Director of Growth and Strategy is "one of the best hires I've ever made" (and how it happened)16:16 Considering indie brokerage vs real estate team17:59 The role of brand in attracting and retaining high-performing agents24:19 Turning down teams that want to join your team or brokerage28:53 How they create agent-facing video content31:52 The basics of a great website that produces leads and phone numbers every day37:07 The "crazy and even chaotic" situation with SEO right now41:52 The basic, boring truth about tomorrow's successful teams and brokerages43:03 At the end, learn about a great coaching experience, physical books, and walking with your own thoughts.Mentioned in this episode:→ Eric Bramlett on profitably supporting teams https://www.realestateteamos.com/episode/how-to-profitably-support-teams-in-your-real-estate-business-eric-bramlett-partnersConnect with Ryan Fitzgerald:→ https://www.facebook.com/fitzy1577→ https://www.instagram.com/ryanfitzgerald__/→ https://agentloft.com/→ https://raleighrealty.com/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/