Growing a Supps Brand to $70M in 2.5 Years

from The Unofficial Shopify Podcast · host Devyn Merklyn, Kurt Elster

Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own growth journeys.LinksPeopleDevyn MerklinDr. Blake LivingoodEzra FirestoneRandall PitchRussell BrunsonBrandsHooniganLivingood DailyOffsetSmart MarketerAppsPrintfulViralSweepToolsKajabiClickFunnelsServicesFlippaEmpire FlippersBuyBizSellThe XScaleSponsorsZipifyCleverificBoost Filter & SearchHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

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w/ Devyn Merklin, XScale

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Growing a Supps Brand to $70M in 2.5 Years

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How long is this episode of The Unofficial Shopify Podcast?

This episode is 51 minutes long.

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This episode was published on January 14, 2025.

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