Growing an agency for 12 consecutive years powered by happiness - with Jaye Cowle

How do you set happiness as your North Star to drive year-on-year growth for 12 years?  Jaye Cowle is Founder at Launch. She started her performance marketing agency 12 years ago. She’s overseen continued growth with a focus on people-powered performance. In this episode, Jaye shares how she: Placed the concept of ‘powered by happiness’ at the core of what they do internally and with clients Uses the 3 pillars of Autonomy, Mastery and Purpose to underpin team motivation Accepts that their happiness proposition can be off-putting... but it’s worth it so they don’t have a vanilla agency proposition Created a feedback culture where people can communicate how happy they are, share ideas and celebrate each other weekly Uses their values as a common shared language in recruitment, onboarding, personal development and celebrating successes Is shaping their client offerings around their values and happiness mantra, elevating them beyond their current service offering  Jaye also talks about the impact of her near-death brush with cancer 5 years ago. She leans in far more on the things she’s passionate about and lives a more amplified life.