Growing an Audience in the Digital Age | Ben Cotton on The New York Times’ Growth, Product, and Subscriptions

from Medill State of Local News with Tim Franklin · host Tim Franklin

In this episode of the State of Local News Podcast, host Tim Franklin, Professor, John M. Mutz Chair in Local News, and founding director of the Medill Local News Initiative speaks with Ben Cotton, General Manager for News at The New York Times.They discuss:The shift from advertising to a subscription-first modelThe rise of product bundles (games, cooking, sports, Wirecutter)How product, data, and user experience drive engagement and retentionThe role of video, creators, and younger audiences in the future of newsWhy building direct relationships with readers matters more than ever

Episode metadata supplied by the publisher feed · Published Apr 13, 2026

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Growing an Audience in the Digital Age | Ben Cotton on The New York Times’ Growth, Product, and Subscriptions

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