growing as a content creator *sustainably*, bad social media advice, youtube in 2025, and embracing the cringe with tess barclay (@tessbarclay)

Today’s guest is extra, extraaaa special – literally the collab I’ve been counting down the days for! We’re sitting down with the founder of Busy Blooming, Tess, to talk about her journey from corporate 9-5 to full-time content creator and business owner. We’re ✨unpacking ✨ alllllll the social media tea on: Tess’ journey: from corporate marketing to running Busy Blooming & being a full-time creatorSocial media advice that needs to goooo (spoiler: you don’t need to post 6x a day to be successful)The biggest mistakes creators make & how to avoid themStarting a YouTube channel? Tess breaks it all down step by stepManaging YouTube vs. short-form content & workflow hacksThe reality of being a content strategist – the behind-the-scenes, struggles, and sustainability Sharing "edu" content without feeling ickAnd as Tess always says EMBRACE. THE. CRINGE. (it's giving IT GIRL ENERGYYYYYY) Connect with Tess: Instagram: @tessbarclayTikTok: @tess.barclayLET'S YAP:Instagram @inspiredmedicoTikTok @inspiredmediacoRESOURCES:Free Lifestyle Pillar GuideOpt into SOCIAL STAND OUT 2.0: the social strategy blueprintSHOP (affiliate link) :Fave content + life recs