Growing brands in transformative times

“There is a new normal of pace and agility. Businesses are having to shift how they set themselves up to win in this very fast-moving world.” In this episode of The Persuasion Game podcast, Adam is joined by Eleanor Lloyd Malcolm, Forge’s Chief Growth Officer, to reflect on the panel she hosted in Cannes about growth in transformative times. We hear from three exceptional leaders: Kathryn Swallow, Head of OTC at Haleon, Nicole German, Global CMO, Corporate & Institutional Banking at HSBC, and friend of the podcast Nathalia Amadeu, Global Brand Director for Vaseline at Unilever. We tackle four themes under the banner of creating value in transformative times: why the fundamentals matter more than ever, how to create genuine consumer relevance beyond category convention, the shift from brand ownership to stewardship, and why the kind of cultural and consumer intimacy that truly drives competitive advantage is something no AI can replicate. This is part one or our reflections - part two, covering leadership in transformative times, is coming soon. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here This is an 18Sixty production for Forge. CHAPTERS: (00:00) Introduction (05:46) Building Resilience (11:07) Creating Consumer Relevance (14:14) Differentiation Beyond Table Stakes (16:17) Stewardship Not Ownership (24:03) Global Ideas Local Heart