EPISODE · Apr 7, 2025 · 29 MIN
Growing Brands with Smart Marketing Through an Approach Called Stratecution with Michael Baer
from Biz Builder Spotlight · host Jonathan Sherman
In this episode we sit down with Michael Baer, a seasoned fractional CMO who’s worked with both Fortune 500 companies and early-stage enterprises.Michael shares how his unique concept of "stratecution" — a holistic approach to marketing that aligns big brand strategy with effective, powerful activation and execution to stimulate growth.You'll hear how he helped drive growth early on for My Diabetes Tutor, why customer-centricity forms the core of all his marketing, and how website design and messaging can make a small company look enterprise-ready.Whether you're scaling a startup or refining your marketing engine, Michael’s insights will help you rethink how to go to market with clarity, credibility, and confidence.
What this episode covers
In this episode we sit down with Michael Baer, a seasoned fractional CMO who’s worked with both Fortune 500 companies and early-stage enterprises.Michael shares how his unique concept of "stratecution" — a holistic approach to marketing that aligns big brand strategy with effective, powerful activation and execution to stimulate growth.You'll hear how he helped drive growth early on for My Diabetes Tutor, why customer-centricity forms the core of all his marketing, and how website design and messaging can make a small company look enterprise-ready.Whether you're scaling a startup or refining your marketing engine, Michael’s insights will help you rethink how to go to market with clarity, credibility, and confidence.
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Growing Brands with Smart Marketing Through an Approach Called Stratecution with Michael Baer
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