Growing customer acquisition via paid search, AI and performance creative at scale

Topic of this podcast: The new model for transforming customer acquisition with the intersection between paid search [Value-based bidding & automation], data science, and performance creative at scale. Who is today's guest? Paris Childress is an Ex-Googler, the CEO & Founder of Hop-Online, and the host of the Paris Talks Marketing Podcast. Paris has grown the agency to a highly recognized and awarded global performance marketing agency. Today, Hop Online is a Premium Google Partner Agency, managing over $20 million in annual performance advertising spend across Google and Facebook. You can find Paris Childress here at LinkedIn: https://www.linkedin.com/in/parischildress/   Sponsor of this Episode: Econry is an innovative training academy focused on innovative subjects. From Neural Networks to Multi-plattform development, Cyber Security, SEO and HR Retention. As a global education provider, econry is a partner of selected universities and manufacturers. Thereby increasing the career options for people with and without a university degree. Who is actually on the Team of econry? The founders and trainers are experts in their particular niche. Christian, the leading founder is an expert in Cyber Forensics, New Business Development and Multi-Channel Market Entry Strategies (SEO, SEM, Coldcall, , while leading companies in 4 countries. Deniz, is a Researcher and University Professor focused on AI, VR, VX and Online Marketing. Eren is a cyber security and virtualisation expert, who has worked on google VR projects. Neylan is an expert in HR, Recruiting and leads several train-the-trainer programs to improve the quality of educators. Econry.de itself is the education section of ACATO GmbH, which is a Vodafone Enterprise Partner, Member of the Dell Expert Network and Partner of several Software and hardware manufacturers. This also includes SEO / marketing tools and automation solutions, e.g. keap / infusionsoft, memberium, TechSmith, ... Hence, people looking for a new career path have access to a wide variety of specialized knowledge from the founders and the trainers who also help educate more people in different languages. Some o the upcoming courses will include the "Digital Business Growth Expert" which is a combination of Search Engine Optimization Training and Branded Marketing Strategist.