Growing Ethical Ecommerce Through Sustainable Contact Lenses | Erica Buyalos from Blue Planet Optics

Erica Buyalos, CEO of Blue Planet Optics, joins Pathmonk Presents to discuss how her company is reshaping the online contact lenses buying experience with a mission-driven model. Blue Planet Optics combines e-commerce convenience with social impact by donating one dollar from every box sold to eye care treatment for someone in need and upcycling returned packaging. In this episode, Erica shares the personal story behind the business, the role of SEO, affiliate partnerships, and social media in driving growth, and how website simplicity helps customers find the right products faster. It is a strong conversation for marketers and founders interested in conversion, sustainability, and building a brand with purpose.